Don Schindler

Digital Strategy & Executive Social Media Trainer

Month: April 2010

Need a Free Web Conferencing Tool? Try Webex Beta. Need answers, try Twitter.

People ask me all the time why I use social media things like Twitter and Facebook.  Well, to get better answers than Google provides.

I, like most people in this world, will use things that work.  If they don’t work for me, then I usually stop using them.

When I asked the question, “Does anyone have any favorites for web conferencing like webex, go-to, vyew, adobe connect, etc?” through my Tweetdeck (which feeds my Facebook, Twitter and Linkedin profiles).

Here’s what happened. Continue reading

Why should you be using Google Adwords?

Right now, your website is probably being found when you put in your search terms and the words, “notre dame”.

But it’s probably not being found if you just type in your “dept name” or any search keyword terms that you should be associated with.

Now, there are lots of things you can do to move up the search engine ranking position (by the way, you should be found on first page – preferably above the fold) but they take time – lots of time.  We are talking months not days. Continue reading

Notre Dame Blogs for Faculty & Students

Editing inside WordPress MU

This is what WordPress looks like on the inside

I’m so proud that we are launching blogs (http://blogs.nd.edu) for the University of Notre Dame faculty, students and staff*.

This was a big push for me when I first got here (six months in now) and I’m really appreciative to AgencyND designers, developers for getting it up and running.  We also received a lot of help from Paul Turner’s group at Academic Technologies.  What a great bunch of people.

I believe in blogs for two reasons:

  1. They make it really easy to publish.  WordPress MU, which is what this was built with, is one of the easiest pushing tools I’ve used.  The plugins and templates make it easy to add the features you want (like publishing video from YouTube) or change your layout with the click of a button.
  2. They are highly effective in search.  Google and the other search engines love the content and index it quickly.  The more content you have, the better your digital footprint.  (Digital footprint – search for yourself and what comes up is your digital footprint but I’ll talk more about that later). Continue reading

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