Tag: marketing
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Marketers, want to save your job and the company? Use real customer service.
Several things happened last week that made me take notice. And since I don’t believe in coincidences, I had to pull it altogether in my mind. First, an amazing client story. J.D. Gould Company is a family-owned business. It’s been around since 1951. They make solenoid valves. It’s really hard to get excited about solenoid…
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Seth Godin “Tribes” Video
This is a great video to check out. Seth does a great job of showing how marketing will be in the future. [blip.tv ?posts_id=1415934&dest=-1]
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Social Media is not advertising nor marketing: it’s about connections
In yesterday’s Online Spin, there was an article Agencies: Reinvented or Replaced by Joe Marchese. Joe’s jist was that ad agencies need to change – that they aren’t prepared for the future of advertising within social media. Here’s what he says, “In the end, social media is nothing more than a mirror of people’s real-world…
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Clutter on the Web and my Desk – Siteless Web Presence
My desk is a mess. Once, in first grade, my teacher – can’t remember the nun’s name – put my entire desk in a box and sent me along with the box to the principal’s office. Then he called my parents in so we could talk about how messy my desk was. Obviously, the teacher’s…
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Siteless Web Presence Part Two or why not be in all places at once?
So how do you get a siteless web presence? Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant content about…