Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: SEO (page 2 of 3)

Simple SEO for Images on Websites

Cow In A Grass Field

Cow eating grass in a green field

When adding images to your website, there are several things you should think about doing to make sure that the search engines understand what you are putting on the web.

1. Put keywords in the image file name.

Instead of the image being named IMG_7657.jpg, rename the image before uploading to your website like cow-in-field.jpg.

Adding Search Engine Text to Images

Adding search engine text to images in wordpress

2. Make sure to use Alt Text and Title Text and it doesn’t hurt to add a caption with the image.

Instead of just placing the image, you should put in <img alt=“Cow In A Grass Field” title=“Cow eating grass in field”></im>. Then add a caption of “Cow eating grass in a green field”. All of this helps the search engine to index the image properly.

Code of adding images to a website

This is how the code looks when you add an image in wordpress

Tip: It’s better to properly size the image for the website as well as reduce the file size as much as possible when putting images on the web.

Several photo editors I like are Canva, Picmonkey and on my phone, I’m a fan of Word Swag.

How do you set up a goal in Google Analytics? – Simple SEO

So what’s the best way to set up and use Google Analytics to get more out of your website? Answer one important question and you can be well on your way to understanding more about how your website is working for you and how to adjust it for the future.

Why does your website exist?

If you say, “because people need to find us on the web.” Well, they can do that if you use Facebook, or Twitter or Linkedin.

No, I think your website was meant for more. I consider a website my home base on the web or my “death star.” I have full control (and it is always under construction) and no social network founder can change how it functions for me for the betterment of users.

If I have full control, then I should be able to put up a “Call To Action” on the website, and be able to measure if it is being successful for me. Whether the call to action is getting their email or selling a product.

Now that I know what my goal of the website is – getting their email or getting them to buy my product – then I can set up a goal inside of Google Analytics to be able to track the success of my goal.

How do you set up a goal in Google Analytics?


First, go into GA and select your website.

First make sure you have added Google Analytics to your website.  If you have, then it will appear in the list here when you log in.  If you haven’t added Google Analytics to your website, here’s a post on how to add GA to your website.

Select your website and then select the button at the top called Admin.


Select Admin at the top right – then you should see Goals on the bottom right hand list.

Then on the bottom right hand list (there should be three columns), you will see “Goals”.  Click on this.


Click on “Create A Goal”.

Once you are on the Goals page, you can create up to 4 goal sets with up to 5 goals per set for a total of 20. – You can’t delete a goal so don’t just create them willie-nillie.  You can adjust goals as well.

You’ll want a mix of both your macro goals (large goals – capture email, buy stuff) and micro goals (smaller calls to action – watch a video, download an info graphic, share on social media).

You can set up for a destination – specific web page.
You can set up for duration – a time on site.
You can set up for pages/screens per visit.
You can set up for a specific event to happen – watch a video or download an ebook or share on social media.


This is a destination goal – I want to track after people sign up for email.

Once you have some goals set up – if you can put a money value to these goals all the better but that takes knowing what an email is worth acquiring – then you can actually start measuring how your website is performing.  We’ll go over the Google Analytics dashboard and which reports are worth watching and making adjustments for in upcoming posts.

Do you have any favorite goals for your website?

SEO Browser to see what the search engines see

SEO Browser lets you see what the search engines see

From time to time, I’m going to start passing along tools that I like to use for checking out websites.  One of them is

SEO Browser lets us see all the cool data you want to see like Metadata, Page load times, Page size, # of words, # of images, robots.txt, frames, cookies, links, IP address, country, and then breaks down all of your links.

Cool stuff.


Using SEO for Firefox for Your Higher Ed Website

Do you ever wonder why some sites show up for search terms and others just never come up?

I love this quote by on Hubspot’s blog.

Anne Carelli, Digital Communications Manager for Coke. She said:

“Several years ago, Coke realized that is not their home page – it is, and YouTube. Take the time to keep abreast of what is showing up for your brand in these new social sites and search engines.”

So how do you dominate for keyword search terms.  It’s actually very, very difficult to do but if you want to, you should start with understanding where you are in the first place.

There’s a lot you can learn from a simple free download plugin for Firefox called SEO for Firefox.

Firefox for SEO on Notre Dame Science

After you download this plug-in, do a Google Search for your website.  I’m going to use Notre Dame Science as an example.  Marissa and I just did this the other day for her site so I’m hoping she doesn’t mind.

Here’s what the SEO tool showed us. Continue reading

Higher Education Website Search Engine Optimization For Beginners For Your SEO Needs

I got a question the other day about SEO and what people should be doing to their websites.

Well, there is a lot you can do. Like adjusting title tags, adding keyword rich content, adding video and photos, making sure that their is a 301 Redirect to your www, etc so the search engines see only one site, etc…

But I always like to let the experts do the talking so I head on over to and find out what the smart SEO guys are doing.

There’s a lot of great information – especially the Beginner’s Checklist for Small Business.

But one of the best parts of is the survey from SEO experts in the field on Search Engine Ranking.

1. Keyword Focused Anchor Text from External Links – 73% High Importance Continue reading

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