Tag: social media
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Higher Education Marketing Questions and Answers
How can I help you? I had this big long blog put together about how I got to ND but it wasn’t coming together the way I wanted it to so I’ve decided to do something else instead. I get a lot of questions throughout the day about marketing, mostly digital, and social media. I…
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Siteless Web Presence Part Two or why not be in all places at once?
So how do you get a siteless web presence? Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant content about…
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Siteless Web Presence Part One or why not be in all places at once?
Last week I spoke of a siteless web presence. And what I meant by that comment was that you need to stop thinking of your website as a destination stop and more of aggregator of all your web content. Pretty simple, huh? But first things first. Your website should be a living breathing thing on…
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Marketers, want to save your job and the company? Use real customer service.
Several things happened last week that made me take notice. And since I don’t believe in coincidences, I had to pull it altogether in my mind. First, an amazing client story. J.D. Gould Company is a family-owned business. It’s been around since 1951. They make solenoid valves. It’s really hard to get excited about solenoid…
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How can the Motrin screw-up be a blessing in disguise with Social Media?
So they screwed up. Motrin ran this ad on their site and moms around the world were offended (check out this blog from Sarah Evans) and struck back. Motrin brand managers quickly pulled the ad campaign and threw up an apology on the front page of the website. Check out the offending ad below. [youtube=http://www.youtube.com/watch?v=BmykFKjNpdY]…