Don Schindler

Digital Strategy & Executive Social Media Trainer

Month: November 2008

Laughed so hard I cried

You have to see this.  One of the funniest viral videos that I’ve seen in a while.  Thanks, Failblog.

[youtube=http://www.youtube.com/watch?v=OOvqF4ZPDNM]

How can the Motrin screw-up be a blessing in disguise with Social Media?

So they screwed up.  Motrin ran this ad on their site and moms around the world were offended (check out this blog from Sarah Evans) and struck back.  Motrin brand managers quickly pulled the ad campaign and threw up an apology on the front page of the website.  Check out the offending ad below.

[youtube=http://www.youtube.com/watch?v=BmykFKjNpdY]

And now there are parody ads coming to life so the viral aspect of this ad campaign has come to life and this ad will have a much longer campaign life then ever expected. I hope the appropriate people were fired…or not. Maybe this isn’t such a big thing.

So how in the world can Motrin find any goodness in this PR mess? Well, now they know a lot of moms who are very passionate about themselves, how they are portrayed, and how they feel about their babies.

In fact, now a lot of people know who these moms are and all they have to do is a twitter search for Motrin, a blog search and google search and bam look at all these wonderful moms that I can put in a spreadsheet and try to reach out to when I have a new product offering.

I would use them as a connector focus group. I would send them special items, ask them to be involved with my products and brand, and treat them like the gold they are. That’s what I would do if I was Motrin and/or anybody else looking to grab this influential group.

Just my two cents.

Download Seth Godin’s Tribes Q&A

It’s really worth the read. Click here to download Seth Godin’s Tribes Q&A. If you don’t understand what he is talking about or if you too busy to read, then do the video below.

Good stuff.

Seth Godin “Tribes” Video

This is a great video to check out. Seth does a great job of showing how marketing will be in the future.

[blip.tv ?posts_id=1415934&dest=-1]

Cool Election Map and my Black Friday

Found this through my Twitter friends.  Check it out.  http://maps.google.com/help/maps/elections/#2008_election

As for my Black Friday post.  It rocked the house like I thought it would.

Focusing on what Google and the blogosphere is talking about and writing about that will increase your visitors.  The Black Friday post more than doubled my average daily visits.

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