So what’s the second largest search engine in the world?
Where do people go when they need a “How To”?
When you see a video on Facebook, what platform is probably hosting that video?
When you do a Google search for anything, if there’s a video there where’s it coming from?
You guessed it. YouTube.
More than 1 billion people worldwide use YouTube each month on their computer and mobile device. YouTube is in 61 countries and languages, allowing you to view stories from around the globe.
And you don’t have to be a videographer to post a video to YouTube all you need is a camera (or your phone) and some time.
So how can YouTube benefit you and your farm?
It brings people closer to the real thing.
It’s more than just a photograph and text. Seeing a calf walk for the first time is definitely different than just reading about it. Especially if you don’t think you have the words to describe that kind of joyful experience. Brenda Hastings, The Dairy Mom, gives a farm tour in just five minutes.
They can “see” how you keep milk safe.
Your “how we keep milk safe” video can show the great lengths you go to make your product. Or maybe you want to show how the cows are cared for or give your audience insights on a new farming technique you learned.
It’s another great way to be found (and help control your digital profile).
For instance Dairy Carrie has done a great job of using her brand name across all her platforms. She is easy to find on YouTube and all of her videos give insight to her as a brand personality while still getting the message across that she loves dairy.
One of her top videos received over 73,000 views and was under 2 minutes long.
You don’t need a big budget to make a big impact.
You can show the fun side of farming with music and graphics like the Peterson Brothers. With humor and parody, they are getting across a message to a younger generation (that really like the 1-3 minute format) and build that relationship. It’s all about trust and if they can see you, hear you and laugh with you, you’ve got a good chance of earning that trust with them.
Your audience is out there waiting to see what it’s like to live on your farm – why don’t you show them?