Category: marketing
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Power to the Consumer – dealing with Social Media and Public Complaints
So they got you…one of your customers had a bad experience and now they are online telling the world about it. In fact, they are so upset that they started a website or blog up and are actively denouncing your company. You went out and did a Google search and they are popping up on…
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What the heck is Princeton Premier or how Social Media can make or break your company’s internet presence?
So I got this email… Don Schindler It is my pleasure to inform you that you are being considered for inclusion into the 2008-2009 Princeton Premier Business Leaders and Professionals Honors Edition section of the registry. The 2008-2009 edition of the registry will include biographies of the world’s most accomplished individuals. Recognition of this kind…
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Finding Consumer Insights in Social Media
So the kids and I went to check out Eagle Creek Reservoir Beach on Sunday afternoon. I’m very proud of my oldest daughter. She has finally learned to swim (after this summer of swimming lessons). But she’s very particular about her nose. She has to have nose plugs on or she can’t go underwater. So…
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Social Media is not advertising nor marketing: it’s about connections
In yesterday’s Online Spin, there was an article Agencies: Reinvented or Replaced by Joe Marchese. Joe’s jist was that ad agencies need to change – that they aren’t prepared for the future of advertising within social media. Here’s what he says, “In the end, social media is nothing more than a mirror of people’s real-world…
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Clutter on the Web and my Desk – Siteless Web Presence
My desk is a mess. Once, in first grade, my teacher – can’t remember the nun’s name – put my entire desk in a box and sent me along with the box to the principal’s office. Then he called my parents in so we could talk about how messy my desk was. Obviously, the teacher’s…