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Don Schindler

Executive Reputation Coach & Digital Marketer

Category: social media (page 3 of 17)

Facebook Give Us More Feelings; While Twitter Gives Us More Words; Millennial Trust in Ads

All kinds of feelings. Mark Zuckerberg announced that Facebook is going beyond the LIKE button to feature six new reactions. Opening doors for brands to tap into more customer feedback. http://tcrn.ch/1jhjKNj


Twitter’s new feature, Moments, allows you to instantly view videos, photos and tweets behind the latest and greatest stories. This may be Twitter’s life saver. http://bit.ly/1jfpasK


Desktop is not dying…but compared to mobile growth looks pretty sad. And 80% of your digital time is spent on one of these three apps. http://mklnd.com/1FWqif5


Because there’s just too much to say. Will Twitter finally relax and give up their 140 character restriction? http://on.recode.net/1jfpSWU


Got trust? Nielson released their “Global Trust in Advertising Report.” Millennials report the highest levels of trust in the nearly 20 ad formats measured. http://bit.ly/1OqbuX0


Did you fall for that joke again? Why the “Facebook privacy” post is a hoax…but it is one that will not go away. http://wapo.st/1L3NCGy

Experience Virtual Reality For $1500; Let Data Do the Talking; Facebook Adds a Dislike!

Adding a little more balance back into the world. Facebook announces their plans for the “dislike” button. http://cnn.it/1OCROQg

We’re walking, talking data-generating machines. Ag and the future of on-farm data. http://bit.ly/1V0mTCs

What comes after the smartphone? Zuckerberg says it’s headsets with “immersive 3-D experiences.” Get started early next year for $1500. http://vnty.fr/1UZUFSR

“People aren’t listening to Pandora or robots. They’re interested in people talking.” Stats behind the rise of podcasting. http://bit.ly/1OCUbCw

Snapchat is waiting for you. Use these easy steps and you’ll be snapping in seconds! http://bit.ly/1imZJ7z

How to put words on a picture using your iPhone – use Word Swag


Add text to photos

I love putting a few lines of text over a picture – and I’m sure I’ll get some haters over that statement. But really it’s one of the most effective way to get people to share your photo and read your information.

Recently I created this image that got some traction online so I thought I would share with you.

I do apologize to all the PC/Android users out there. So there Word Swag is only on iphone but there are alternatives link Phonto, which is awesome.

So here’s the image I created – I got the image off of a free photo website (here are many more websites to use that don’t require costs and have open use policies.



Final image that I shared on Facebook, Twitter and Instagram (and Tumblr)


1. Get the Word Swag app.

Then open the app and select the image you want. You can pick from their designs or you can grab something from your camera roll.

Helpful hint: if I grab a photo online then I send to my phone via Airdrop or text message it.



2. Find the photo in your Photo app.


3. When you select the photo, you’ll in photo-editing mode.

You can choose to crop it (for Instagram) or leave it whole. Continue reading

Social Media News – Facebook is the News, New Mom-addiction: Snapchat, Say “no” to LOL

If it’s not on Facebook, it’s not news. Facebook now drives more traffic to news sites than Google. http://for.tn/1JmLx4w

 Think mosh pit, not assembly line. How social media can break down silos. http://bit.ly/1Ja0dXB

 You know you’ve made it when moms join your social platform. Why moms love Snapchat. http://thecut.io/1h0dvMI

 How do you stack up online? Check out how your social selling skills rank with this new LinkedIn tool.  http://bit.ly/1E9Vs1s

 Not all internet trolls are alike. Target sends love to their latest trolls. http://bit.ly/1MIjvYc

 Not a job for the indecisive. NYTimes now uses Blossem, an intelligent bot within Slack (group collaboration space) to predict how articles will perform. And it’s increased average clicks by 120%. http://bit.ly/1MCHrKP

 Can your recite the Google alphabet? If not, this chart makes it easy for you to see all their ventures from A to Z. http://bit.ly/1LneTUa

It’s not okay to laugh out loud (LOL) anymore. According to Facebook everyone now uses “ha ha” to imply funny.

How to handle tough questions on farming through social media with my secret weapon


Evernote is my digital brain

We all get tough questions about agriculture. It’s not that people are attacking what we do (though some might), it’s just that they may not understand what we are doing and they only want to know more about it or learn our point of view on it.

So whether you are talking to a crowd or one-on-one or, even online, you want to be able to answer an inquiry.

Now I’ve gone through how to handle tough questions before – this isn’t about how to handle them. This is more about prepping ahead of time and using a great tool that can help you handle questions.

And my favorite tool is also something I refer to as my digital brain. It’s the note taking application called Evernote.

I love Evernote. It’s definitely one of my favorite apps and I use it on a daily basis.

It’s available on my phone (iPhone / Android) and it also has a web-based browser and app if you are on a Mac.

Let’s set Evernote up so it can be a go-to place to help you answer questions you might get about farming. So first let’s prepare for tough questions by actually gathering them up and answering them as best you can.

1. Write down the tough questions you’ve received and answer them.

You might not be able to recall any right away and that’s ok. I’ll give you a sample one.

I hear that dairy farmers abuse their animals. Is that true? Why do they do this? Isn’t there laws against that?

As a dairy farmer, I can tell you that I do everything I can not to hurt my animals in any way. And most dairy farmers I know take excellent care of their animals.

Besides being the ethical thing to do, dairy cows must be healthy and well cared-for in order to produce wholesome milk.

We farmers depend on healthy cows for our family’s livelihood. We provide cows with a nutritious diet, good medical care and healthy living conditions.

Our dairy cows receive periodic check-ups, vaccinations, and prompt treatment of illness.

The dairy industry has worked with veterinarians and other animal care and industry experts to establish guidelines for the proper care of dairy cows.

When I hear about abuse, I get so angry. I know that dairy farmers across the country are outraged by these rare instances of abuse on dairy farms.

These actions do not reflect the animal care practices of the thousands of hard working dairy farm families across the U.S. who care for their animals every day.

I know that dairy farms and companies are committed to animal well-being, and have put in place some important initiatives reinforcing this.

National Milk Producers Federation, with support from a coalition of dairy organizations, farmers and dairy food companies, launched the National Dairy FARM Program in 2000.

FARM is a verifiable national animal well-being program that offers U.S. dairy farmers tools for practicing excellent management of their herds. You can visit nationaldairyfarm.com for more information.

Now this is a very long answer and you definitely would want to put it in your own words. These are just talking points to help you out when you want to form your own answers.

Some other questions and answers you might want to have handy are your personal experiences on

  • Animal Care
  • Food Safety
  • Nutrition
  • Sustainability
  • Antibiotics
  • Hormones
  • Emissions and Methane
  • Myths about milk/dairy

If you are looking for more answers to tough questions, feel free to reach out to me at don.schindler (at) dairy.org and I’m happy to get you more answers.

Now one thing that I will point out is that when talking in person or online, you need to be careful of the words you use in your answers.

Using terms that help people to understand without taking offense to your answers is the best way to handle tough situations. The truth about what you do doesn’t have to come across in a harsh matter – in fact, it will cause more issues not less.

You should always take the high road and try your best to listen and respond in a polite manner. You can check out my blog post on “winning an argument online” for some more tips.

If you want to open people up to your point of view or position on a topic, never say “no” but use “yes and”. People love hearing “yes” and the “and” allows you to deliver your point without causing them to get defensive and unwilling to hear anything.

Here’s some language that can help you when answering questions:

In my opinion…
I believe…
It is my belief…
I don’t doubt that and….
From my point of view or POV…
It seems to me that…
I agree with that and I also…

If you are trying to support what you say, use phrases like:

For example…
In fact…
For instance…
To support this…

If you believe you can use Cause and Effect, use terms like:

Due to…
For this reason…
Leads to…
In effect…
Brought about…
Made possible…
As might be expected…

If you have to counter, be gentle and really listen to what you are saying (in other words, say it out loud to yourself before hitting send):

I realize you…
I understand you…
Even though you…
Although you…
Some people…
It may be that you…
Your idea to or on XXXXXX deserves merit and…

But understand that if you add a “but”, this term means “no” to most people when you are countering a claim.

Sometimes it’s difficult to use these terms when things get heated. I understand that. If you need to step away from the other person, then do so. But if you keep the high road, I believe you’ll find these terms work great.

2. Go get the app for your phone or sign up through the website.

It’s pretty easy to do and you don’t need to buy anything here. We’ll be using the free service.

3. Open up the Evernote app.

Once the app is up and running, you’ll need to create an account. Just use your favorite email address and a password you can remember.




4. Set up Tough Questions Notebook.

Now if this is your first time, Evernote is going to want to walk you through the tour of the application capabilities. I suggest that you take the time to go through it because this little app can do a whole lot for you – save recipes, save links, take photos, you can handwrite into it and it can read it, add tags, etc…

It’s all great stuff.

But for this workshop, we want to get to the main menu so we can start adding content. So skip the tour if you want.

Once you pass the tour, you’ll be on the main homepage. You’ll see your settings, sync button, search (probably the best search I’ve seen) on the top row.

The next row of buttons are create buttons.

You can create a text note, photo note, set a reminder, make a list or chat with other people in Evernote.

What we are focused on is creating a Text Note in a Tough Questions Notebook so let’s set that up.

Click on Notebooks.



Then click on + New Notebook.



Then add the name – Tough Questions.



5. Add a Note to the Tough Questions Notebook.

Click on the Tough Questions Notebook.

Click on the + (plus sign) on the top right to add a note to the notebook.


You’ll then add the Title of the Note and the text of the note just by touching the areas where the text is.


And it should start to look like this.


If you want to change text fonts and sizes, there’s a menu when you are typing that pops up from the bottom of the screen (right above the keyboard). You’ll be able to adjust a lot of things on the text.

When you have all the text in, you’ll want to finish up by tagging the text. This will make it easier to search but isn’t necessary. The search is pretty amazing in Evernote.

Touch the “i” circle to bring up the tags.


Then add the words you think you’ll want to search this information by.


That’s basically it. Now if you have your phone with you, you’ll always have answers to those tough questions (in your own words).

One thing that I love to add is “third party” news sources for tough questions on nutrition and antibiotics. I add URLs to these notes by just copying the URL and pasting it at the bottom of the question.

I would also recommend that you don’t just copy and paste the answers to people. Use your judgment on where the conversation is going and then use the information out of Evernote to help craft your response.  Remember people do fact check and double check the information you give them so always make sure it is accurate and kind.

If you have any questions, you can always reach out to me.

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