Cow eating grass in a green field
When adding images to your website, there are several things you should think about doing to make sure that the search engines understand what you are putting on the web.
1. Put keywords in the image file name.
Instead of the image being named IMG_7657.jpg, rename the image before uploading to your website like cow-in-field.jpg.
Adding search engine text to images in wordpress
2. Make sure to use Alt Text and Title Text and it doesn’t hurt to add a caption with the image.
Instead of just placing the image, you should put in <img alt=“Cow In A Grass Field” title=“Cow eating grass in field”></im>. Then add a caption of “Cow eating grass in a green field”. All of this helps the search engine to index the image properly.
This is how the code looks when you add an image in wordpress
Tip: It’s better to properly size the image for the website as well as reduce the file size as much as possible when putting images on the web.
Several photo editors I like are Canva, Picmonkey and on my phone, I’m a fan of Word Swag.
Personal branding, I know, is a bad word in academia. I learned that over the past year. So I’ve changed the term and changed how I talk about it. My friend, JP, over at the Science of Generosity gave me a great term to us and I can’t believe how much it has helped. It’s called “Public Intellectual”.
And it works perfectly. Because all of our faculty are “intellectuals” – in fact, they all have brilliant minds and I love talking with them. That was a big draw to leaving retail and going back to my college roots here at Notre Dame. The conversations are inspiring.
But one thing they have to remember in this day and age of the internet is that the “public” part of the term is just as important. Professors are celebrities. And they are in the public whether they want to be or not. I believe most don’t even know how public they are.
I recently had a meeting with one of our more controversial professors. I won’t mention his name but he has the research to back up what he claims and I believe it’s the best thing for humanity.
But the problem he had is that he doesn’t “google” himself very much.
And a lot of interesting things came up that he didn’t know about. Which is unfortunate. Some of it was good – like a Facebook Page all about him that had over 1000 fans. Continue reading
Right now, your website is probably being found when you put in your search terms and the words, “notre dame”.
But it’s probably not being found if you just type in your “dept name” or any search keyword terms that you should be associated with.
Now, there are lots of things you can do to move up the search engine ranking position (by the way, you should be found on first page – preferably above the fold) but they take time – lots of time. We are talking months not days. Continue reading
When I was speaking with the Mendoza College of Business School at the University of Notre Dame Marketing team the other day, we did some quick analysis of their site to see how they ranked vs. their competitiors. Now I’m not going to show you their stats, but I am going to show you nd.edu vs. some of our competition and how I would do it quickly just to set a benchmark.
There is much more in depth analysis you can do but this is down and dirty and gives you a snapshot.
First, I head over to Compete.com. Now depending on how much traffic your website gets, compete.com can give you a pretty good reading of your website. Now this is not based on internal analytics so it’s not perfect but for a quick analysis, it’s fine.
Here’s nd.edu vs. stanford.edu vs. duke.edu and bc.edu. Interesting results that aren’t really far off from our internal analytics.