Month: March 2015
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It’s not “If You’ll Be Disrupted”, it’s “When You’ll Be Disrupted” – Crowd Companies at SXSW 2015
The quote above came out of a private session with Edelman and Crowd Companies and I thought it was very appropriate to the food industry. Many things are changing with our customers. Are you keeping up with the changes or just wishing things would go back to what they were before? My grandpa used to…
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Want a 13% Increase In Sales? Boost Your Word of Mouth Marketing Efforts – SXSW 2015
Another session I attended at SXSW 2015 was the landmark study of the Return on Word of Mouth (you can get the study by filling out their form) by the Word of Mouth Marketing Association. Yes, I know this is what they do and, of course, the study was probably pushing towards a good return but…
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You are wrong 50% of the time or what I learned at SXSW’s “What Marketers Can Learn From Political Campaigns”
On my first day at SXSW, I attended “What Marketers Can Learn From Political Campaigns”. I was thrilled to hear Rich Mintz talk again – I first met Rich at Notre Dame when he came to speak with us about Obama’s 2008 presidential campaign. Rich went over how they used their digital programs to build…
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What to do when a friend turns into a troll
A friend of mine asked me what I would do when they came across someone hating on social media (not hating social media but being mean to someone online). First, I hate that crap. There’s really no reason to not be decent to everyone. Even if they are being mean to you, take the high…
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How to fix a high bounce rate on your website
If you have a website, you have a bounce rate. It’s inevitable that someone will find your page through a search, click the link, read the content and decide this wasn’t what they were looking for. Instead of clicking anything on your website, they will back out, close the window or click on a link…